The Real Estate
The European village concept gave us a different vocabulary to work with than the typical pastel suburban lifestyle we’ve come to associate with real estate development. We used only touches of colour or muted colour in our photos, and a spare typographic style. And once we used that Italian red, the pieces really started to stand out from the crowd.
Our copywriter came up with the tag Harvest the flavours of village life at Kettle Valley, and that was the last piece we needed to create the brand.
The Discovery Centre – Development
The back of the show suite kitchen created a division of space that the visitor could feel going from the presentation area to the show suite. The transition worked quite well, breaking up the long awkward space.