Large business-to-business (B2B) proposals are very different than the public-facing marketing efforts of business-to-consumers (B2C). Infrastructure projects like this one are put out to tender via a Request for Proposal (RFP), and there are rules for what is contained in an RFP and how it is to be presented
For this City of Edmonton project, a number of established players in engineering and construction came together as Urban Mobility Partners. By the time I was brought in to create the templates for the RFP, they had created a logo, a colour palette and chosen typefaces from one of the partners’ own design guidelines.
The general concept provided by the client was to allow the RFP to be influenced by the City of Edmonton’s visual identity, and that approach worked out well. A five-column grid allowed the layouts a certain amount of contrast. Combined with a fully-realised tpographic hierarchy, it allowed the clients’ staff to quickly build layouts of the different types of content required.
As far as final output went, it was printed on laser printers and three-hole punched per City of Edmonton requirements, hence the wide margin on one side of the page.