TruckBoss’ business benefits from a variety of marketing acitivities, all of it designed to drive customers to their website and its ecommerce workflow.
Magazines are still popular for trucks and truck accessories and so we’re called on to deliver creative that resonates with readers and compares more than favourably with other advertisers in the magazines.
Social media is a great connector for TruckBoss’ audience, and it works well because it’s a combination of authentic non-advertising posting by TruckBoss’ owner when he’s out and about engaging with his community and the more structured marketing activity we promote for sales and event appearances.
Social media serves as the top of the sales funnel and we carry design themes consistently through to landing pages and product listings. As a result, TruckBoss is seeing their ecommerce steadily increasing over time.