Introducing a product line to a new market is a different beast than refreshing or rebranding an existing business. You haven’t found your audience yet. The team starting the company may not have an extended period of time working together yet. You’ve yet to pivot in the face of new information that reveals something new about your product, its market or how a particular demographic feels about it.
So you look at similar players in the market, start building your business case, and bring in some people to help you begin to promote it and if you’re on the right track or not you’ll know it soon enough.
We started with a logo that art direction thought was in the wheelhouse for a new electronics supplier, and prepared a presentation deck with messaging we believed would resonate with potential investors. A presentation deck is a living tool, and we adjusted it based on the needs of different audiences. And while there were a few slides of text content, most of the deck follows good presentation practice of supporting what the presenter is saying. It’s not something the presenter reads off like a teleprompter.
As we progressed, business admin wanted to see a logo that was more neutral. We provided development along two streams, further developing the initial creative direction, and providing the requested straightforward idea as well as some typographic modifications in a bid to make it its own design language.
With interest growing, we created a teaser website with basic information about the products offered, and its sole goal at this point is to gather contact info of interested parties to follow up with them as product arrives in our market.
A basic stationery package is still part of doing business even in a digitally-dominated business world.
One sheets for each product are great leave behinds after a demo or sales visit.