Part of a major branding update, PSCL’s website now focusses on people providing solutions for people. As with other marketing materials the major product categories are described and segmented. Taking into account their market and the people they serve, design was kept simple and practical to emphasize the information being provided.
We also took an iterative approach, creating a logical and expandable framework. Over time we’ve added resource sections with downloadable takeaways for decision makers.