
A racing team owner needed artwork for his crew’s t-shirts. I immediately thought of doing it as vector art instead of the more traditional airbrushed style to give us the scalability to put it on the side of their trailer. It also meant we could produce a high-quality item on a trim budget. The client liked the idea, and we were off.
We had good photos to work from and a layout comp was quickly generated in Photoshop, with type in Illustrator. I printed that off and added sketching elements to work out tones and how everything might work together.
The first round in Illustrator was about simplifying the car to shapes and planes. Since this was easily-editable vector art, as client feedback was received, we were able to make changes quickly and progressed smoothly to the final.