Alberta Venture Meeting Convention Planning Guide Feature

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Illustration Sketch by Scott Dutton

Trade Show Booth Illustration by Scott Dutton

I started with this isometric illustration and then applied its style to the rest of the package. The secondary language of path traces was adapted from Henry Beck’s classic map of the London Underground.

Henry Beck London Underground Map

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The last part was a multi-page table listing of suppliers and venues. Not the sexiest thing to lay out, but an important piece of information design which increases the value of the package. Making content like this easy to access and read is a welcome challenge.

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